Anti-consumption heroes

I was recently invited to Stockholm to present some of my research on anti-consumption trends. I talked about the three main anti-consumption trends I have observed and what retailers can do to help anti-consumption heroes on their challenging journeys. I also got the chance to talk to Caroline Andermatt about how Myrorna is becoming a secret weapon for anti-consumption heroes.

The recording is available on YouTube. My presentation is in English but the subsequent discussion is in both English and Swedish. If you understand both languages, perfect. If you don’t understand Swedish, you will still be able to watch the first half without any problems. I hope you enjoy watching.